Wrangler
For The Ride of Life
Wrangler is that rare thing – an iconic American brand that actually lives up to the title. With ambitions to expand their footprint not just across Europe, but Asia too, Wrangler needed a global campaign that captured the courage that we’ve all had to find in our lives.
For The Ride Of Life is shows how wherever you are and whoever you are, you need courage to thrive. A globe spanning campaign featuring young and old from San Antonio to Shanghai wearing the full variety of Wrangler collection. For The Ride of Life grounded Wrangler once again in its heritage and soul of the brand.
Creative Director: Jarrell Fudickar
Style Director: Teng Phour
Copy Director: Samantha Evers
Art Director: Claire Longfield
Designer: Enbe Lee
Agency: YARD NYC
Executive Creative Director: Ulrika Karlberg
CCO: Stephen Niedzwiecki
Director: Austin Peters
Photographer: Magdalena Wosinska
DoP: Matt Ballard
Editor: Marlo Caine
Producer: Daniel Dewes
Production Company: Radical Media
Production Designer: Itaru De La Vega
Stylist: Heidi Bivens
Sound Mix: Heard City
Color: Dante Pasquinelli
Narrated by Orville Peck