Classics Reborn
Tommy Hilfiger x Shawn Mendes
Tommy Hilfiger teamed up with Shawn Mendes to create a sustainable capsule of basics reimagined for a new generation. The global campaign highlighted the entire collaboration process across TV, web, OOH, in-store, events, tour integration and live events, including a Met Gala appearance for the duo. This wasn’t just another face of the brand or a marketing idea. It was a years-long partnership to create something new, authentic and impactful.
Co-Creative Director: Jarrell Fudickar
Co-Creative Director: Larissa Modenesi
Agency: Team Laird
Group Creative Director: Alejandra Garibay
CCO: Trey Laird
Director/Photographer: Cass Bird
Stylist: Andrew Mukamal