Athleta
Transcend
To launch the new lightweight Transcend tights for Athleta, we tapped into what it feels like to be free. You move without compromise, uninhibited by expectation, unlimited by choice and uncomplicated by design. You’re held in without being held back. You’re free to jump into your limitless potential. So go beyond. Embrace all that you are, and everything that you do. Transcend.
Creative Director: Jarrell Fudickar
Style Director: Teng Phour
Art Director: Mirelle Majas
Copy Director: Pooja Kolluri
Agency: YARD NYC
Head of Creative: Evie Bear
CCO: Stephen Niedzwiecki
Director/Photographer: Emma Tempest
Movement Director: Emma Chadwick
Stylist: Caroline Newell
Producer: Libi Molnar
Production Company: Lola Production
Recovery On Water
We got in the boat with the inspiring women of ROW: Recovery On Water, a sisterhood of breast cancer patients and survivors that embraces the power of exercise to move through recovery together. Alone they are strong, but in the boat together, they thrive to survive. Truly a remarkable example of the Power of She in action.
Director: Vanessa Black
Photographer: Sam Kweskin
Producer: Greg Jaroszewski
